Resume

  • • Generated and executed marketing strategies and communications that generated a 13% increase in lead generation for theMedia & Entertainment sector. 

    • Partnered with advertising and brand marketing teams to conceptualize and deliver bespoke campaigns that achieved measurable business outcomes. 

    • Developed campaign assessment decks to communicate strategy, execution and results to broader marketing team. 

    • Analyze and report social media performance metrics, to drive and inform social media goals, strategies, content requirements,and intended outcomes. 

    • Developed content strategy that that increased engagement by 11.73% and a click-through rate of 8.16% 

    • Integrated findings from ad verification platforms (IAS, DV, MOAT) to ensure campaign transparency and accountability. 

  • (Contract Position)

    • Managed a team of 4 coordinators, publishers & producers to maintain consistent publishing cadence, produce high quality content & meet regular quotas and KPI's

    • Integrated social media platforms with CRM systems to ensure seamless data flow between social interactions and customerprofiles, enhancing personalized communication strategies and increasing output by 242% 

    • Conducted campaign performance analysis to increase actionable insights by 30%, optimize campaigns, and inform future monetization strategies

    • Collaborated across IMG's global marketing fly wheel to coordinate new business opportunities and pitches 

    • Developed and pitched tentpole campaigns and cultural pulse activations, resulting in increased TikTok engagement 

    • Led a team of 8 agency partners to drive program performance resulting in a 10% increase in audience reach, shifting keyperceptions and ensuring the achievement of all business objectives

    • Developed and executed revenue-generating branded content programs that aligned with advertiser goals and leveraged cutting-edge digital platforms, including TikTok

  • • Collaboratively brokered relationships between Adidas, ESPN & Turner Sports to unveil jerseys that led to millions of dollarsin earned media value for the NHL's jersey apparel partner. 

    • Created and executed marketing strategies for live broadcast tune-in that delivered 10-15% YoY volume growth by identifyingkey brand narratives

    • Developed and led the NHL's Influencer program which grew from 10-15 sports influencers & celebrities that played major roles in NHL marketing campaigns

    • Forged strategic partnerships across internal departments, including Consumer Products & Licensing, NHL Influencers, andSales, to create innovative monetization solutions tailored to client needs. 

    • Maintained a topline understanding of the sports media and rights landscape, applying insights to tailored advertiser solutions. 

    • Collaborated with established and emerging platforms to follow updates based on social media trends and platform best practices. 

    • Created a digital media tune-in strategy that would be used across the NHL channels and reach upwards of 12 million followers on a daily basis.

    • Developed project timelines and work with the Director of Social on budgets ranging from $75k-$150k, ensuring that all projects are delivered on time and within budget.  

  • • Built social media channels for professional hockey franchise from the ground up that gained over 50,000 followers in 2 years

    • Implemented a team process to monitor social media platforms on a 24/7 basis to ensure around-the-clock coverage

    • Oversaw digital marketing, print marketing & social strategy involving micro influencers to increase attendance and elevate thebrand to drive ticket sales and social media engagement

    • Enhanced direct marketing strategies to attract season ticket holder sales leading to a 30% increase in season ticket membership

  • • Utilized data analytics to identify trends and drive the creation of market-first sponsorship packages, generating new revenue streams. 

    • Consistently met and exceeded monthly sales goals through strategic prospecting, personalized outreach, and effective account management. 

    • Educated and enriched potential clients on the value of Yelp's advertising solutions, tailoring presentations to address theunique needs and challenges of small and local businesses.