Social Media.
Marketing.
Content Strategy.
Professional Overview
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AI Campaign Marketing
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Social & Digital Marketing
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Social Media Marketing
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Social & Digital Marketing
Humans over highlights.
Build trust through authenticity.
My professional journey has been rooted in marketing and social media, with a strong emphasis on the sports industry and complementary experience in entertainment and consumer products.
While my recent focus has been on crafting and executing high-impact national social media campaigns, I began my career in video production, graphic design, and photography, equipping me with a versatile creative foundation.
Check out my career highlights below ⬇️
Career Highlights
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2020 Stanley Cup "Bubble"
Led the social media content production throughout the NHL’s “bubble” playoffs during the Covid-19 Pandemic.
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Adidas Reverse Retro Campaign
Directed the partnership between the NHL, Adidas and 32 clubs and partners to unveil the Reverse Retro jerseys.
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Lead Generation Campaigns
Led all lead generation campaigns on social media resulting in 10% - 17% increase in engagement YoY.
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International Gaming
Spearheaded the NHL’s Gaming World Championship tournament, driving annual growth in registrations across North America and Europe.
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Creative Content Campaigns
Directed the artwork meant to bring the NHL’s strategy and passion for the game of hockey to life.
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Partnership Marketing
Managed the NHL’s partnerships with media and apparel brands, leveraging creative strategies to expand the league’s global reach.
Contact Me
Phone
(929) 456-7302
Email
peterbottini@gmail.com